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Operator Notes

Notes from the trenches.

Amazon PPC, conversion, profit and AI, written from inside real accounts. Every note answers one question an operator gets asked.

AI x OperatorHow many accounts should one Amazon ad manager run?11 min read PPC and MetricsWhat Is a Good ACOS on Amazon? Break-Even ACOS and CPA11 min read CVR and ListingsHow do Amazon keywords work when AI reads your listing?12 min read Profit and EconomicsWhy Is My Amazon Revenue Up but Profit Down?12 min read CVR and ListingsWhat Does a 0.5% Conversion Rate Lift Do to Profit?11 min read Agency CraftAmazon agency, in-house or VA: who owns the channel?12 min read Market RealityAmazon Category Audit: What Stops Revenue Before the Ads?17 min read Market RealityFrom keywords to audiences: the 4 eras of Amazon growth12 min read Profit and EconomicsHow to Run an Amazon Price Test Without a Split Test10 min read PPC and MetricsHow Does a New Amazon Product Hit CA$177K in 18 Weeks?6 min read